Effectiveness of B2B Online Display Advertising Questioned
Source: http://www.addon.tv/media-news/effectiveness-of-b2b-online-display-advertising-questioned.html Effectiveness of B2B Online Display Advertising Questioned According to a new report from...
View ArticleContent Marketing Getting More Attention; B2B Sees Lead Gen Potential
Source: http://www.marketingcharts.com/wp/direct/content-marketing-getting-more-attention-b2b-sees-lead-gen-potential-23856/ Content marketing is becoming increasingly popular among B2B and B2C...
View ArticleFacebook drives most social B2B traffic, but Twitter is top for conversions:...
Source: http://econsultancy.com/us/blog/61999-facebook-drives-most-social-b2b-traffic-but-twitter-is-top-for-conversions-report In fact, Twitter achieves a higher conversion rate (2.17%) than the...
View ArticleB2B Marketing Budget Outlook Improves
source: http://www.marketingcharts.com/wp/print/b2b-marketing-budget-outlook-improves-26247/ 48.7% of B2B marketers expect to increase their budgets this year, per findings from a BtoB study. Generally...
View ArticleB2B Marketers Rank the Best Platforms for Reaching Customers and Prospects
source: http://www.marketingcharts.com/wp/television/b2b-marketers-rank-the-best-platforms-for-reaching-customers-and-prospects-35674/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink A...
View ArticleFor Driving Engagement, B2B Marketers Put a Premium on Content – eMarketer
source: http://www.emarketer.com/Article/Driving-Engagement-B2B-Marketers-Put-Premium-on-Content/1009790 Segmented, personalized content and more of it are top content marketing strategies Since the...
View ArticleHow Do Landing Page Objectives Differ for B2Bs vs. B2Cs?
source: http://www.emarketer.com/Article/How-Do-Landing-Page-Objectives-Differ-B2Bs-vs-B2Cs/1010161 The greatest percentage from both groups considered conversion to be the most useful metric for...
View ArticleBenefits of Social Media Marketing According to Small Businesses
source: http://www.emarketer.com/Article/How-B2Bs-Working-Social-Leads/1010162 While tried-and-true B2B marketing techniques such as search engine optimization (SEO) and email still bring plenty of...
View ArticleNearly Half of B2Bs Expect a Marketing Budget Bump in 2014
source: http://www.emarketer.com/Article/Nearly-Half-of-B2Bs-Expect-Marketing-Budget-Bump-2014/1010238 More use video sharing Business-to-business (B2B) marketers are already looking ahead to 2014, and...
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